📰 Your Weekly Marketing Fix (2/25/2025)

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Social Media Magic That Makes ‘Em Click 🪄

Hey Nerds! 🎉 Welcome back to The Ad Nerd—where marketing feels less like rocket science and more like your cool friend spilling the secrets.

Let’s dive into this week’s treasure chest of marketing wisdom

In The News 🗞️

Musk’s X in Talks to Raise Money at $44 Billion Valuation

Elon Musk’s social platform X (formerly Twitter) is reportedly trying to raise funds at the same $44 billion valuation he paid in 2022—despite ad struggles and declining daily users.

Read more →

A woman holding a cell phone in her hand

Instagram Adds Sponsored Comments to Partnership Ads

Instagram is rolling out Sponsored Comments, allowing brands to turn influencer testimonials into paid, promoted comments. These comments (max 125 characters) will be labeled as part of a partnership.

Read more →

Nerd Tip of the Week 🎯

How to Write the Perfect Social Media Post 📝

A great social media post isn’t just clever—it’s strategic. Follow this formula for engagement and conversions:

1️⃣ Know Your Audience:

Who are you talking to? Understand their interests, pain points, and preferred content styles.

2️⃣ Define Your Goal:

Traffic, engagement, or sales? Pick one.

3️⃣ Start with a Strong Hook :

The first sentence needs to stop the scroll. Try bold statements, curiosity gaps, or humor.

4️⃣ Keep It Concise:

Short and snappy wins.

5️⃣ Use a Clear CTA:

"Shop Now," "Comment Below," "Learn More."

6️⃣ Add Eye-Catching Visuals:

Text-only posts = snooze.

7️⃣ Engage & Interact:

Reply to comments to boost reach.

📌 Pro Tip: Tell a story instead of just selling.

Real-World Example 🔎

Crumbl Cookies’ Social Media Success 🍪

What They Did:

🍪 Used TikTok, Instagram, and YouTube to build a cult following.

🍪 Encouraged user-generated content by resharing customer reviews.

🍪 Showcased their weekly rotating cookie flavors in visually appealing posts.

Why It Worked:

🍪 User engagement felt authentic.

🍪 Their visuals made people crave cookies.

🍪 Interacting with fans built loyalty.

The Lesson: Leverage user-generated content and keep your brand visually engaging to grow an active community.

Tool of the Week 🛠️

Hootsuite 📅

This week’s "Tool of the Week" is Hootsuite.

What It Does?:

Lets you schedule, post, and track social media performance in one place.

Check it Out →

Recommendation of the Week

Spice Up Your Social

by Prathi

Instagram is not dead. Learn how to turn your expertise into consistent, powerful Instagram content without ever burning out (less than 2 hours per week). I deliver a weekly dose of inspiration, served with chai, humor, clarity, and actionable strategies. Let’s simplify social media and make it fun again!

Marketing Mythbuster 🧠

“You Need to Be on Every Social Platform”

✅ The Reality: Focus on where your audience actually hangs out.

Example: If you sell B2B services, LinkedIn > TikTok. If you're in fashion, Instagram and Pinterest are gold.

Just for Fun 😂

"Why did the social media marketer break up with the engagement rate?"

Because it just wasn’t clicking anymore. 😆

That’s all for this week, Nerds! 🤓

Keep building, experimenting, and having fun with your marketing. Got questions or tips to share? Hit reply and let me know—I might feature you next week!

PS: Don’t forget to share The Ad Nerd with a friend who needs some quick marketing magic!

Keep learning and growing,