Brand Reputation: Listen First, Respond Fast

Your brand’s reputation is basically your business’s report card. People are talking—your job is to hear them out and respond thoughtfully. That starts with knowing when your name pops up online.

One simple way to keep tabs? Set up Google Alerts for your business name, product names, or relevant keywords. That way, you’ll get notified when someone mentions you on the web. You should also check your social media accounts regularly to see what customers are saying—whether that’s a glowing review or a not-so-great complaint.

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When someone leaves a positive comment, take a moment to say thanks. If it’s a complaint, respond calmly and helpfully. Even a quick “We hear you—let’s fix it” can go a long way.

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Think of it like this: If someone was talking about you at a school dance, wouldn’t you want to know what they said—and either clear things up or say thanks? The same logic applies to your brand.

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By showing up in these moments, you prove that you’re listening, that you care, and that your customers matter. That’s how reputations are built—or rebuilt.

Google Alerts

This freebie from Google is your new brand watchdog. Pop in your business name, keywords, or even your own name—and get an email every time it shows up online.

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To set it up:

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1.) Go to Google Alerts

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2.) Enter your keyword(s)

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3.) Choose how often you want updates

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4.) Done. Sit back and monitor like a pro.
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“All publicity is good publicity.”

Let’s be real: not all buzz is good buzz. A PR scandal or viral bad review can do serious damage. Sure, it gets attention—but not the kind you want.

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Reality: Smart marketers aim for quality over chaos. You’re better off with a small wave of good buzz than a tidal wave of regret.

"Why did the marketer get off the trampoline?"

He was worried about his bounce rate.

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😄 Metrics jokes = always in good form. Now go lower that bounce rate—both digital and physical.