📰 Your Weekly Marketing Fix (2/18/2025)

Want more insights? Check out The Ad Nerd Deep Dive!

The Google Ads Cheat Code Small Biz Wins & Social Media’s Big Fail🔥

Hey Nerds! 🎉 Welcome back to The Ad Nerd—where marketing feels less like rocket science and more like your cool friend spilling the secrets.

Let’s dive into this week’s treasure chest of marketing wisdom

In The News 🗞️

a close up of the word google on a black surface

Google’s Changing the Game with Customer Match

Starting April 7, 2025, Google Ads is capping Customer Match lists at 540 days. Translation? Your audience lists will expire faster, so you need to refresh your data regularly to keep those remarketing efforts going strong.

Read more →

A close up of a cell phone on a blue surface

Social Media Traffic is Crashing

Facebook’s referral traffic to news and media sites is down a jaw-dropping 67%, and X (formerly Twitter) has tanked by 50%. What does this mean? Relying on social for website visits isn’t the power move it once was. Brands should double down on video content, email marketing, and alternative platforms like Pinterest or Reddit.

Read more →

Nerd Tip of the Week 🎯

The Google Ads Playbook for Beginners

Google Ads is your golden ticket to reaching people right when they need you. Let’s break it down step by step so you can start raking in those clicks and conversions.

Step-by-Step Breakdown:

✅ Step 1: Set Up Your Google Ads Account

Head to the Google Ads homepage and sign up.

Enter your business details and website.

Link your Google accounts (YouTube, Google Business Profile, etc.).

Add billing info so you can start running ads.

✅ Step 2: Pick Your Goal

Want more website visits? Sales? Brand awareness? Your goal will shape your campaign strategy.

✅ Step 3: Choose a Campaign Type

If you’re new, start with Search Ads—these show up when people Google what you offer.

✅ Step 4: Find the Right Keywords

Use Google Keyword Planner to discover high-traffic, low-competition keywords.

** Pro tip: Think like your customer—what would you Google to find your product?

✅ Step 5: Set Your Budget & Bidding

Start small and scale up—Google Ads lets you set a daily budget that fits your cash flow.

Choose “Maximize Clicks” to let Google optimize for the most traffic within your budget.

✅ Step 6: Write Killer Ads

Clear, catchy headlines (with keywords!)

Unique selling points + a strong call-to-action (“Shop Now,” “Get a Free Quote”).

✅ Step 7: Optimize Your Landing Page

If your ad says “Free Shipping,” your landing page better deliver! Relevance is key.

A seamless page boosts your Quality Score, lowering your ad costs.

✅ Step 8: Track & Tweak

Keep an eye on performance—click-through rates, conversions, and cost per click.

Make small changes to keywords, ad copy, and bids for continuous improvement.

Need a deep dive? Download a free guide from Wordstream

Real-World Example 🔎

Airbnb’s Google Ads Strategy

Airbnb used Google Ads to boost bookings by targeting people searching for vacation rentals. By leveraging dynamic search ads, localized keywords,

and A/B testing different ad copies, they successfully increased their conversion rates.

Key Takeaway: They optimized landing pages to match search intent—if someone searched “beach house rental,” they were shown a direct link to beachside listings instead of a generic homepage.

This strategy helped Airbnb scale their marketing and reach millions of potential travelers efficiently.

Tool of the Week 🛠️

Google Keyword Planner

This week’s "Tool of the Week" is Google Keyword Planner, chosen for its affordability, for just $0 you can find the most relevant keywords that match the intent of your target audience Learn how to access to the Google keyword planner below.

Check it Out →

Recommendation of the Week

Eddy's Dispatch

Eddy Quan

I send daily tips to help people attract and monetize an audience. Join 14,451+ readers on my email list.

Marketing Mythbuster 🧠

“ Google Ads is way too pricey for small businesses.”

✅ Truth: You set the budget. Even $5/day can bring real results if you target smartly. Test, tweak, and scale!

Just for Fun 😂

"Why did the marketer get promoted?"

Because she had ad-mirable skills! 😆

That’s all for this week, Nerds! 🤓

Keep building, experimenting, and having fun with your marketing. Got questions or tips to share? Hit reply and let me know—I might feature you next week!

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Keep learning and growing,